About SwiftSocial
One Vertical.
No Distractions.
SwiftSocial is a done-for-you marketing agency that serves home standby generator installers in the U.S. and Canada. Nobody else.
Most agencies don't understand this business — the sales cycle, crew capacity, homeowner objections, or what it actually takes to turn a lead into a completed install. We built SwiftSocial to fix that.
From the Founder
Built From the Field, Not a Template
Before SwiftSocial existed, I was an electrician and generator installer. I've been in homeowners' living rooms answering the same questions your team hears every week — how much will this cost, how long does install take, what happens when the power goes out before you get here.
I've seen why people buy generators and why they don't. I know the objections, the hesitation, and the moment a homeowner decides to move forward. That's not something you learn from running Facebook ads for plumbers — it comes from standing in the yard next to the unit.
That field experience is baked into everything we do. Every ad angle, every qualification question, every follow-up sequence. When a homeowner hits one of our landing pages, the language feels familiar to them — because it was written by someone who's had those conversations face to face.
— Mitch Horton, Founder & CEO
Why Only Generator Installers
Specialization compounds. Every campaign we run makes the next one sharper — we already know which creatives convert homeowners, which qualification questions filter out tire-kickers, and which follow-up cadence turns leads into booked estimates.
A general agency would spend months and your budget learning what we already know. You get that advantage from day one.
Leadership
Executive Team
Small team. Direct access. You work with the people doing the work.
Mitch Horton
Founder & CEO
Former electrician and generator installer. Built SwiftSocial from firsthand experience selling, installing, and servicing home standby generators — not from a marketing textbook.
Evan Kotzin
Head of Operations
Runs day-to-day execution across campaigns, client onboarding, and internal systems. Keeps the machine tight so nothing falls through the cracks.
How We Operate
Clarity
We tell you what we'll do, do it, and report on what happened. No ambiguity.
Performance
Installs completed. Appointments booked. That's the scorecard — not impressions or clicks.
Selectivity
We decline markets where we can't deliver. If we take you on, we've done the homework.
No Fluff
No vanity dashboards. No buzzword reports. You get numbers that connect to revenue.
Structured Delivery
Clear onboarding. Defined timelines. Predictable process. We don't create fire drills.
Working With Us
Structured onboarding. Clear timelines. Reporting on installs and pipeline — not impressions.
Company Details
- Legal Entity
- SwiftSocial LLC
- Coverage
- U.S. & Canada (excl. Quebec)
- Niche
- Home standby generator installers
- Model
- Done-for-you, selective by market
For inquiries, reach us through the strategy call form or follow us on YouTube.
See If We're the Right Fit
We'll review your market and tell you honestly whether we can help.
