About SwiftSocial
Generator marketing.
Built by a former installer.
SwiftSocial is a done-for-you marketing agency that serves home standby generator installers in the U.S. and Canada (excluding Quebec).
We start with how you sell, what your crew can do and what homeowners ask before an install. We use that generator experience to help plan marketing for your other key services, too.
Explore the Generator Sales SystemFrom the Founder
Built From the Field, Not a Template
Before SwiftSocial existed, I was an electrician and generator installer. I've been in homeowners' living rooms answering the same questions your team hears every week — how much will this cost, how long does install take, what happens when the power goes out before you get here.
I've seen why people buy generators and why they don't. I know the objections, the hesitation, and the moment a homeowner decides to move forward. That's not something you learn from running Facebook ads for plumbers — it comes from standing in the yard next to the unit.
That field experience is baked into everything we do. Every ad angle, every qualification question, every follow-up sequence. When a homeowner hits one of our landing pages, the language feels familiar to them — because it was written by someone who's had those conversations face to face.
— Mitch Horton, Founder & CEO
Generator expertise. A plan for your whole business.
Generator work is our core. We use that experience in your ads, fit checks and follow-up. Then we check what works in your market.
We build a plan for generators and your other key services. We choose what comes first based on profit, the season and how much work your team can take on. We run the agreed work with you for six months. We train your team to use and keep the system. The guarantee only covers eligible new generator jobs.
Leadership
Executive Team
Small team. Direct access. You work with the people doing the work.
Mitch Horton
Founder & CEO
Former electrician and generator installer. Built SwiftSocial from firsthand experience selling, installing, and servicing home standby generators — not from a marketing textbook.
How We Operate
Clarity
We tell you what we’ll do. We do it. Then we show you what happened.
Performance
Installs completed. Appointments booked. That's the scorecard — not impressions or clicks.
The right fit
We check your market first. If we don’t think we can help, we say no.
No Fluff
You get clear reports with numbers tied to sales. No empty charts or buzzwords.
Clear steps
You know how to start, what happens next and when work is due. We plan ahead.
Working With Us
Clear steps to get started. Clear dates. Reports on installs and where leads stand.
Company Details
- Legal Entity
- SwiftSocial LLC
- Coverage
- U.S. & Canada (excl. Quebec)
- Niche
- Home standby generator installers
- Model
- Done-for-you, selective by market
For inquiries, reach us through the strategy call form or follow us on YouTube.
See If We're the Right Fit
We'll review your market and tell you honestly whether we can help.
