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    Proof Library

    Generator marketing results. From the installers themselves.

    See how generator installers approached advertising, follow-up and sales. Explore their interviews, reported results and the practical lessons behind them.

    Start with the business problem you want to solve.

    Compare the starting point, what changed and the outcome the installer reported. Each story links to the original interview and its context. See the services behind these sales problems.

    Alameda Electric

    Add another demand channel

    Starting point
    Alameda wanted generator opportunities alongside manufacturer leads and referrals.
    What changed
    Generator-specific advertising reflected the company’s brand and work.
    Reported outcome
    Garrett estimated 3–4 generators a month from SwiftSocial leads at the time of the interview.
    Read Alameda Electric’s full storyWatch original · Video published 2024-08-26

    Redwood Electric

    Prepare better sales conversations

    Starting point
    Redwood needed to connect new enquiries with sales conversations and small-crew capacity.
    What changed
    Qualification answers gave Tyler project context before homeowner follow-up.
    Reported outcome
    Tyler reported nearly $160,000 in generator sales across about five advertising weeks.
    Read Redwood Electric’s full storyWatch original · Video published 2024-08-25

    PWR House Generator

    Match demand to crew capacity

    Starting point
    PWR House wanted steadier enquiries alongside its existing marketing channels.
    What changed
    Project information, sales coverage and a growing team supported the workload.
    Reported outcome
    Mark estimated about 100 business installs in four months. He says leads stayed strong and cost less than any source he had used.
    Read PWR House Generator’s full storyWatch original · Video published 2024-12-20

    Client story

    From service calls to generator jobs.

    Sean Kennedy · Southeast Electrical Services · Waukesha, Wisconsin

    Sean reports about $375,000–$380,000 in gross generator revenue after about three months.

    His June 15, 2026 interview includes referrals and strong storm demand.

    His team was ready to reply, talk through the job and set up an estimate. Hear how he built the new side of his business.

    See if my business qualifies

    Full client testimonial library

    17 client interviews. Hear their stories in their own words.

    Watch all on YouTube
    Travis Terrebonne interview
    24:36

    Travis Terrebonne, Gengatorz Power Systems

    Gulf Coast (LA, MS, FL)

    $1.25M+ in generator sales reported by Travisin about four months

    "We sold over 75 units on Swift, a $120 cost per lead, at over $1.25 million in revenue."

    Watch interview
    Zach Rogers interview
    27:07

    Zach Rogers, Hill Country Energy Solutions

    Dripping Springs, TX

    $1.1M+ in generator salesin 10 months

    "All I do is backup generators… I wouldn't change the decision for a second."

    Watch interview
    Sean Kennedy interview
    22:49

    Sean Kennedy, Southeast Electrical Services

    Waukesha, WI

    In his June 15, 2026 interview, Sean estimated approximately $375–380K in gross generator revenue after about three months.

    "If I can give these guys a dollar and they give me back seven, I am going to give them as many of my dollars as I can."

    Watch interview and summary
    Nick interview
    10:35

    Nick, Edelman Heating, Cooling, Plumbing, Electric & Solar

    Central Illinois

    $500K in new installsin 8 months

    "Our biggest challenge was generating consistent generator leads… we needed a more predictable and scalable way to grow."

    Watch interview
    Greg interview
    28:57

    Greg, Priority Electric and Lighting

    Charlotte, NC

    10 extra installsin 30 days

    "Everybody's worried about the next storm coming… it's definitely helped our business."

    Watch interview
    Richard interview
    17:57

    Richard, RJ Home Services

    $257,000 in new installsin 30 days

    "Generators allow you to use both trades and fill gaps in schedules."

    Watch interview
    Frank Lauricella interview
    10:06

    Frank Lauricella, Remarkable Group

    Hamilton, Ontario

    $300K in generator salesin 6 weeks

    "If my sales guy can get into the house, he has an 80% close rate on these jobs."

    Watch interview
    Dean interview
    13:29

    Dean, Dolphin Group Incorporated

    Uniontown, OH

    Dean reports 12 or 13 additional installations in the first month, and says the month before the interview was probably closer to 20.

    "Lead volume has been great. We get a steady influx of leads every single day."

    Watch interview and summary
    Anthony interview
    8:50

    Anthony, Permapower LLC

    Covington, LA

    Anthony reports about 40 estimates over approximately six weeks, with four closed at the time of the interview.

    "We were getting about six leads a week… this past week, we had 15 estimates."

    Watch interview and summary
    Tyler Eshleman interview
    6:39

    Tyler Eshleman, Tripped Electric

    Snohomish, WA

    35 additional installsin 4 months

    "Every lead that does come in is genuine… there's no messing around with it."

    Watch interview
    Mark Veach interview
    8:35

    Mark Veach, PWR House Generator

    Houston, TX

    Mark estimated roughly 25 installations a month over four months, or about 100 installations. He contrasted that with a usual pace of about 100 a year.

    "I've literally doubled my employees. I've doubled my revenue."

    Watch interview and summary
    Trey Hester interview
    9:21

    Trey Hester, Hester's Electrical Service

    Jackson, MS

    35–40 extra installsin 3 months

    "We probably do tenfold what we do now versus just doing it on my own."

    Watch interview
    Mike Morgan interview
    4:52

    Mike Morgan, Advanced Electric and Air

    Ocala, FL

    $500K in installsin 5 months

    "It's cookie cutter, man. We get the emails, we give them a call."

    Watch interview
    Jamie interview
    13:57

    Jamie, GenTech Northwest

    Kingston, WA

    6–10 extra installs/monthin Ongoing

    "Word of mouth isn't enough to grow a business."

    Watch interview
    Justin Tilley interview
    17:21

    Justin Tilley, Tilley Brothers Electric

    Cleveland, TN

    15–20 reported installsin about 3–4 months

    "It's more personal towards our business than just being a generic dealer in the area."

    Watch interview
    Garrett Howard interview
    16:30

    Garrett Howard, Alameda Electric

    Portland, OR

    Garrett estimated three to four generators per month from SwiftSocial leads at the time of his interview.

    "Generating a new channel, a new funnel for leads for our business has been really impactful."

    Watch interview and summary
    Tyler Polanco interview
    7:08

    Tyler Polanco, Redwood Electric

    Plaistow, NH

    Early in the interview, Tyler reports almost $160,000 in sales over about five weeks of advertising.

    "We've been through 10 or 15 marketers… with almost zero results at all."

    Watch interview and summary

    A Few of the Installers We Have Served

    Hill Country Energy SolutionsHester's Electrical ServiceRedwood ElectricChampion Electrical ServicesPowerhouse GeneratorWhite Rhino ElectricDolphin Electric4 Power NowChesapeake Energy SolutionsJRC GeneratorsNH Generator InstallersGenTech NorthwestLong ElectricCox ElectricTripped ElectricCalibre ContractingCardinal Heating, Cooling, Plumbing & ElectricGrotberg ElectricPatriot Generator SupercenterTilley Brothers ElectricTotal Power GenerationGengatorz Power SystemsThe Generator GuysSelect PowerGenstar Generator Service

    What We Aim to Measure

    Attribution depends on the client records available and is not complete for every job.

    Lead Qualification

    We check each homeowner's answers for area, project needs and fit

    Appointments Booked

    Estimates scheduled on your calendar with confirmed interest

    Completed Installs

    Jobs the client says are done, matched to campaign records when we have the data.

    Cost per Matched Install

    Ad spend divided by finished installs matched to the ads, where records are available. We flag missing records.

    For Current Clients

    If you're a SwiftSocial client and would be open to sharing your experience, we'd love to hear from you.

    Get in touch

    See If We Can Deliver in Your Market

    Answer a few quick questions. If it fits, book a 45-minute call. We will talk about your market, your numbers and how much work your crew can take on.