Meta Ads Growth Specialist, Home Services
Run accounts. Improve the system.
Run Meta ads that bring leads to generator installers. Launch ads, test them and fix issues with our Head Media Buyer.
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View open rolesProjected monthly compensation
$3,500/mo base + MRR share
SwiftSocial runs paid ads for generator installers in the United States and Canada. We handle Meta ads and landing pages. We check lead fit, send leads to the CRM and set up follow-up and booking systems.
We are hiring an experienced Meta lead-generation operator. You will report to Milos, our Head Media Buyer. Milos owns cross-account strategy, standards, certification, complex escalations, and any decision outside the documented playbooks and thresholds.
You own certified routine execution. Launch, pause, scale, and budget authority expands as you prove accurate execution and clean QA, not on a fixed calendar date.
Why This Role Matters
Paid acquisition is the engine behind every client account we run. When the ads work, installers book real jobs, and the accounts you improve set the standard the rest of the team follows.
What You'll Actually Do
- •Review account performance every business day and take action when the numbers require it.
- •Launch campaigns, adjust budgets, test creative, and diagnose performance problems.
- •Track cost per lead, lead quality, qualified booked calls, pacing, and account health.
- •Write short updates that say what changed, why, and what happens next.
- •Flag tracking, funnel, CRM, and client follow-up problems that distort ad performance.
- •Document winning decisions so the rest of the team can reuse them.
- •Move between accounts as priorities change without arguing over account ownership or credit.
What Good Looks Like
You start on certified routine execution inside documented playbooks and thresholds. As your launches, pauses, budget moves, and QA come back accurate, your authority expands step by step. Anything outside the playbooks or thresholds goes to Milos until he certifies you on it. By day 60, every account you touch has a clear testing plan and change log. By day 90, you are finding useful patterns across accounts and improving the operating system.
Required Experience
- ✓You have personally managed several Meta lead-generation accounts at the same time.
- ✓You can show an account walkthrough and explain real pause, scale, and creative-testing decisions.
- ✓You understand lead generation. E-commerce ROAS alone is not enough.
- ✓You can overlap with United States Eastern business hours.
- ✓You write clear English updates for teammates and client-facing summaries.
- ✓You respond to meaningful performance changes the same business day.
Useful but not required:
Compensation
$3,500 per month base plus a marginal share of total company collected recurring MRR. The share starts on day one and does not depend on which accounts you are assigned. Expected annual compensation is about $48,000 to $83,000 as company MRR grows.
Marginal share of company MRR
- First $250,000 of company MRR0.50%
- $250,000.01 to $500,0000.35%
- $500,000.01 to $750,0000.20%
- $750,000.01 to $1,000,0000.10%
- Above $1,000,0000.05%
Each rate applies only to the MRR inside that band, so there are no pay cliffs.
Projected monthly
$3,500/mo base + MRR share
Hiring Process for This Role
Application and one account walkthrough
We read your answers and watch the single Loom walkthrough of a Meta lead-generation account you personally managed.
20 minute screen
A short call to confirm experience, hours, and the posted compensation.
Paid account-analysis assessment
A separate paid assessment. Two hours of work for a flat $200. You review a real account situation and tell us what you would change and why.
Technical interview with Milos
Account judgment, diagnosis, testing discipline, and where you escalate.
Operating interview
How you communicate, document, and run a daily execution queue.
Decision
You get a clear answer within 48 hours of the final interview.
- •Applying takes 10 to 15 minutes. One Loom walkthrough is required. A work sample link is optional.
- •If you found this role on Upwork, keep everything on Upwork until a contract is signed. Messages, meetings, the assessment contract, and payment all stay on the platform.
- •Never share unredacted client data. Blur or hide client names, account IDs, and any private information in your walkthrough.
Your one Loom should answer:
- - Walk through a Meta lead-generation account you personally managed.
- - Explain one good decision, one mistake, and what changed afterward.
- - State your exact overlap with United States Eastern time.
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