Five answers before the call
What a generator dealer homepage needs
Give homeowners five clear answers before they call your generator firm. Use this homepage map to check the work, area, proof and next step.
A generator dealer homepage should answer five questions: what work you do, where you go, who you are, what proof you can show and what happens next. Put the main job and next step near the top.
Use the rest of the page to route each buyer. Someone who needs a repair should not have to read a new-install sales pitch to find help.
On this page
Can you do my job?
Name the work you want. Standby installs, repairs and planned service are different needs. A large photo of a unit does not tell a buyer which work you take.
Put the main service in the opening line. Give other work its own clear link. Skip a long list of every trade near the top.
Do you work near me?
State the real area you serve. A town list is useful only if your team can take jobs there. Do not make the reader guess from a map with no labels.
If coverage depends on the type of job, say so. Your office may cover a wider area for installs than for a small service call.
Who will I deal with?
Show your business name and a real crew or job photo. Link to a short team page. Use only proof you can trace to its source.
A review should keep its real meaning. Do not cut out a limit that changes what the customer said.
What happens when I click?
A callback form should promise a callback. A quote visit needs a separate agreed time. Make the button and the page say the same thing.
Try one path all the way through
Ask a teammate to find the install page from the homepage. Let them work without hints. Note where they pause or take a wrong turn.
Fix that point first. A new banner will not help if the right page is hard to find. Keep the task small enough to check again after the edit.
Draft the opening in three lines
Try a plain service line, a checked area line and one button. Keep a separate service link if your firm takes repair work. Do not make the visitor decode a brand slogan.
The opening does not need every answer. It needs enough for the right person to choose the next page. Put detailed scope and terms on the page that owns them.
Watch and learn
Help the buyer find the next step
Use these page checks on your homepage: area, proof, a clear action and a lead that reaches the right person.
Selected section: 5:05–5:44.
This is a clip from SwiftSocial's sales system guide. Sample numbers show the math. They do not predict your results.
Loading this video connects to YouTube. The player stays off until you choose to load it.
Sources and further reading
Sources checked .
