SwiftSite — Website Design & Build
Websites Built to Convert for Trades & Service Businesses
SwiftSocial builds fast, credible, conversion-focused websites for generator installers, contractors, home-service companies, and other service businesses that need a stronger online first impression and cleaner lead capture.
SwiftSocial's marketing and CRM systems are built for generator installers. Website design is also available for other trades and service businesses.
Why Your Website Matters More Than You Think
Your website is the first thing a potential customer checks after hearing about you — from an ad, a referral, or a search. It either builds confidence or kills it.
Buyers Judge Fast
A potential customer searches your company name after seeing an ad or hearing a referral. If your site looks dated or generic, they move on — even if your work is flawless.
Weak Sites Reduce Trust
High-ticket services require proof, process, and professionalism. Buyers need to see credibility before they'll request an estimate or book a call.
Slow Sites Kill Conversion
If your site takes too long to load — especially on mobile — you lose a significant share of traffic before they even see your offer.
Support the Booking Process
Your website should make it easy for a qualified buyer to request an estimate or book an appointment. Not just exist — actively guide visitors toward action.
Why a Website Built for Your Buyer Outperforms a Generic One
A generic contractor site doesn't speak to the buyer considering a major service purchase. Every section of your site should reflect the specific trust cues and buying journey of your customer.
Buyer Understanding
We learn your sales cycle, objection patterns, and customer psychology — so your site speaks directly to the people who actually buy.
Right Trust Cues
Brand affiliations, certifications, project photos, financing callouts, and warranty details placed where buyers actually look.
Right Service Pages
Pages structured around how your customers search — by service type, service area, and the specific problems they need solved.
Right FAQ & Objection Handling
Pre-answer the objections your sales team hears daily — cost, timeline, process, warranties, and scope of work.
Right Estimate Flow
Request forms that collect useful information upfront — service interest, property type, timeline — so your team calls prepared.
Right Proof Architecture
Reviews, project counts, service area maps, and case-study references positioned to build credibility at every scroll depth.
Who This Is For
SwiftSite is a fit for service businesses that win work through trust, reputation, and inbound lead capture.
Website Packages
Two options. Both built for service businesses that need trust and conversion. Choose the scope that fits.
For most active service businesses, Growth is the better fit.
SwiftSite Foundation
A clean, professional, conversion-focused website — built right the first time.
Best for businesses that need a credible, high-trust site without the deeper conversion stack.
- Up to 5 standard pages
- Custom branded design
- Fully responsive (mobile, tablet, desktop)
- Contact / estimate request CTA flow
- Basic trust sections (reviews, project photos, logos)
- Basic on-page SEO setup
- Launch assistance and handoff
- 2 revision rounds
- 30 days post-launch bug-fix support
SwiftSite Growth
Everything in Foundation — plus stronger conversion, more pages, and tighter integrations.
Best for businesses that want the site to function as a lead-capture and conversion asset from day one.
- Up to 8 standard pages
- Stronger conversion architecture throughout
- Dedicated proof, FAQ, financing, and process pages
- Qualification-style estimate request form
- CRM-connected form routing (where applicable)
- Booking / calendar integration (where applicable)
- Stronger on-page + technical SEO setup
- Performance optimization (speed, Core Web Vitals)
- Comprehensive launch QA
- 3 revision rounds
- 30 days post-launch bug-fix support
At a Glance
| Foundation | Growth | |
|---|---|---|
| Standard pages | Up to 5 | Up to 8 |
| Custom branded design | ||
| Mobile / tablet / desktop | ||
| Contact / estimate CTA flow | ||
| Qualification-style form | — | |
| Booking / calendar integration | — | |
| CRM-connected routing | — | |
| Proof / FAQ / financing pages | — | |
| On-page SEO setup | Basic | Advanced |
| Performance optimization | — | |
| Comprehensive launch QA | — | |
| Revision rounds | 2 | 3 |
| Post-launch bug-fix support | 30 days | 30 days |
A standard page is a single-purpose page using your brand design system — such as a homepage, about page, service page, contact page, or FAQ page. Pages requiring custom functionality, interactive tools, or complex integrations are scoped separately.
Ongoing Maintenance
Optional. For businesses that want their site kept current, monitored, and maintained — without managing it themselves.
SwiftSite Care
Covers routine updates, bug fixes, content swaps, small design edits, and ongoing site QA — enough to keep your site looked after without you having to manage it.
Up to 120 minutes
of implementation work per calendar month.
Up to 2 request cycles
per month. Requests are batched, not ad-hoc.
Critical issues
acknowledged within 1 business day.
What's Included Monthly
- Content updates — text changes, image swaps, new testimonials
- Bug fixes and browser compatibility patches
- Routine QA — form testing, link checks, mobile spot-checks
- Minor design and layout tweaks within existing page structure
- CTA and contact form verification
- Uptime monitoring and performance spot-checks
- Image and asset replacements
- Seasonal or promotional copy swaps
Outside Monthly Scope
SwiftSite Care is designed for routine maintenance — not ongoing development. The following fall outside the monthly plan and are scoped separately.
- Full site redesigns or visual overhauls
- Net-new custom pages beyond existing site structure
- Copywriting or content creation from scratch
- E-commerce, payment processing, or product catalogs
- Custom software, apps, or interactive tools
- Major third-party integrations or API work
- Unlimited or unbatched revision requests
- Emergency or after-hours work
Beyond the Monthly Plan
- Out-of-scope work is quoted separately at project rates, or billed at $150/hour for smaller items. No work begins without your approval.
- Unused monthly time does not roll over.
- SwiftSocial may occasionally handle small items outside the stated scope as a courtesy. This does not expand the contractual scope or set precedent for future months.
Hosting, Domains & Third-Party Tools
- You own your domain and hosting account. SwiftSocial does not hold or control access to either.
- Hosting costs, domain renewals, and third-party platform fees (forms, analytics, booking tools, etc.) are your responsibility.
- Major new integrations or platform migrations are scoped as separate projects.
How It Works
Four steps from kickoff to live site. No ambiguity, no scope creep.
Kickoff
We gather your brand assets, content preferences, service details, and competitive positioning. You tell us what matters — we handle the rest.
Design & Build
We design and develop your site with industry-specific structure, trust cues, and conversion architecture baked in from the start.
Review & Revisions
You review the build, request changes, and we refine. Foundation includes 2 rounds; Growth includes 3.
Launch & Support
We handle launch, verify everything works across devices, and provide 30 days of post-launch bug-fix support.
Frequently Asked Questions
Need CRM & Follow-Up Too?
SwiftSocial's CRM and follow-up systems are built specifically for generator installers. If that's your business, your website and CRM connect cleanly.
See CRM & AutomationSee All Pricing
Website packages, ad management, CRM buildout, and maintenance — all in one place.
View InvestmentReady to Build a Website That Actually Works for Your Business?
Book a strategy call. We'll walk through your current site, your goals, and which SwiftSite package fits.
