Your Outsourced Marketing Department.
Seven connected systems — paid ads, qualification funnels, CRM, appointment setting, websites, social media, and email — all built for generator installers.
System 01
Get in Front of the Right Homeowners
We run Meta and Google campaigns targeting homeowners in your service area who fit the profile for standby generator installation. You set the budget. We handle creative, targeting, bidding, and optimization.
Why ours is different
We've run generator installer campaigns across 15+ documented engagements. We know which hooks convert, which audiences close, and which creative styles waste budget — because this is the only niche we serve.
Mark Veach (Houston, TX) generated 288 leads from $6,308 in ad spend — $21.90/lead.
View detailsWhat's included
- Facebook + Instagram ad campaigns
- Google Search, Local, and Display campaigns
- Ad creative built for generator installation
- Homeowner targeting by demographics and property data
- Continuous optimization against lead quality and installs
- Geographic targeting matched to your service area
System 02
Filter Tire-Kickers Before Your Team Picks Up the Phone
Every campaign sends traffic to purpose-built pages — not your homepage. Homeowners answer qualification questions covering property type, timeline, and budget range before they ever reach you.
Why ours is different
Our qualification logic matches how your sales team actually works — property type, timeline, budget range, service area. Not generic contact forms.
Tyler Polanco (Plaistow, NH) closed 88 installs from 450 qualified leads at $30.17/lead.
View detailsWhat's included
- Custom landing pages built for generator lead conversion
- Qualification surveys that filter before you call
- Mobile-first design for fast load times
- A/B testing to improve conversion over time
- CRM integration so leads arrive instantly
System 03
Stop Losing Leads to Slow Follow-Up
Qualified leads arrive in your CRM with full context — name, phone, property details, survey responses, and ad source. Automated text-back, reminders, and no-show recovery keep leads warm while your team focuses on selling.
Why ours is different
Speed-to-lead is the biggest predictor of close rate. Our integrations get leads in front of your team before the homeowner's attention moves on.
Jamie (GenTech Northwest, Kingston, WA) converted 126 installs from 386 leads over 18 months with full CRM automation.
View detailsWhat's included
- Real-time lead delivery (seconds, not hours)
- Full lead context attached to every record
- Missed-call text-back automation
- Appointment confirmation + reminder sequences
- No-show re-engagement workflows
- Pipeline stages and team notifications
System 04
Optional — Let Us Book the Estimates for You
Trained setters call leads within minutes, verify interest, and book estimates directly on your calendar. We also share speed-to-lead benchmarks and follow-up practices from top-performing install teams.
Why ours is different
Our setters know what homeowners ask about generators. They handle objections about cost, timeline, and installation because they've had those conversations hundreds of times.
See the Investment page for current appointment setting pricing and structure.
View detailsWhat's included
- Setters trained on generator installation conversations
- Lead contact within minutes of form submission
- Qualification and interest verified before booking
- Calendar integration for direct scheduling
- Speed-to-lead benchmarking and coaching
- Follow-up cadence recommendations
System 05
A Website That Actually Works for a Generator Installer
We build fast, credible, generator-specific websites designed to turn trust into booked estimates. Every page is structured around the way homeowners evaluate and choose an installer — not generic contractor templates.
Why ours is different
We know what homeowners look for when evaluating a generator installer — because it's the only industry we build for. Every page, CTA, and trust cue is placed based on that experience.
See the full SwiftSite package breakdown — Foundation ($1,500) and Growth ($2,000).
View detailsWhat's included
- Generator-specific site architecture and page structure
- Custom branded design — responsive across all devices
- Estimate request and contact CTA flows
- Trust sections — reviews, install photos, brand logos
- Financing, FAQ, and process pages that pre-answer objections
- CRM-connected form routing where applicable
- On-page SEO setup and performance optimization
- Optional ongoing maintenance ($250/mo)
System 07
One Personalized Email Blast Per Week to Your Homeowner List
Every lead generated through your SwiftSocial campaigns is automatically added to an email list we maintain for you. Each week we write, design, and send one personalized email blast — educational content, seasonal offers, financing reminders, or storm-season prep — built around your brand, your service area, and your unique value props. One email per week, because homeowners don't want to be spammed.
Why ours is different
Most email tools dump templates on you and call it 'automation.' We treat your list like a real channel — writing, scheduling, and sending every email the same way an in-house marketer would, with content built specifically for homeowners evaluating generators.
$750/mo standalone, or bundled with Social Media Management for $1,500/mo total.
View detailsWhat's included
- Email list creation and ongoing maintenance
- Automatic enrollment of leads from your ad campaigns
- One personalized email blast per week
- Education, offers, and seasonal content rotation
- Personalized to your location, brand, and USPs
- Deliverability monitoring and list hygiene
Let's Build Your System
Tell us about your market. We'll tell you which systems make sense.
System 06
Your Brand, Posted Daily — Without You Lifting a Finger
We run your Facebook and Instagram like an in-house social media manager would. At least 20 posts per month on each platform — Monday through Friday — fully personalized to your business, your service area, local weather and seasonality, and the customers you actually want to attract. We write the captions, build the images, schedule the posts, and handle the comments, replies, and DMs that come in.
Why ours is different
Generic social agencies post recycled stock content. Ours is built from the same onboarding intel that powers your ad campaigns — your equipment, your warranties, your service area, your customer objections — so every post sounds like it came from inside your shop.
Bundled with Email Marketing for $1,500/mo — a full outsourced marketing department for less than one part-time hire.
View detailsWhat's included