Stop waiting on manufacturer leads.
Add a source of homeowner leads. Keep the referrals and leads from the maker that work for you. Alameda’s operations manager reported 3–4 generators a month from SwiftSocial leads.
Generator installer marketing. Connected to the sale.
SwiftSocial builds and runs your ads, lead pages, CRM and follow-up as one system. We train your team to use it during six active months. Your team talks to homeowners, gives estimates and installs the jobs.
For established installers in the U.S. and Canada (excluding Quebec), with at least $50,000 in total monthly company revenue. We choose what to work on first based on your market, costs and crew capacity. The plan can cover your other key services too.
Book a call See the investmentStart with the gap in your sales
Where do you want more installs to come from?
Fill the space in your crew’s schedule.
Link your ads to quotes, your sales team and your install schedule. PWR House’s owner reported about 100 installs in four months. He said the usual pace was 100 a year.
Keep good estimates from going cold.
Give each open quote a next step. Give your team scripts and private sales training to follow up. Southeast’s interview shows how fast replies and personal follow-up worked together.
The system in practice
What happens when a homeowner asks for help?
Each good lead needs someone to help and a next step. This is an example. We set up the steps to fit how your team works.
- 01
Get the lead details
The lead page collects contact details and the homeowner’s project answers.
- 02
Get ready for the call
The CRM keeps those answers in one place. Your team can check where the job is, what it needs and what to do next.
- 03
Give someone the next action
Your team replies and updates the lead. We set up tasks and reminders to help with the agreed follow-up.
- 04
Work the estimate
Your team runs the estimate and answers sales concerns. They follow the job through the install and payment.
How the parts work together
See how ads, pages, lead tracking and sales training fit one plan, with clear work for your team to own.
Selected section: 15:00–16:23.
This is a clip from SwiftSocial's sales system guide. Sample numbers show the math. They do not predict your results.
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Start with what works.
Ads built for your market
We build and run ads for generators and your other key services. We choose Facebook, Instagram and Google where they fit your market and goals. We use what we learned from over $3 million in generator ads. We check your ads several times each week.
We have served over 200 installers. We use that data for you from day one.
- Ads built for your market
- New creative and clear reports
- Lead quality and sales reviews
Alameda added generator leads. It also gets leads from the maker and from referrals.
See Alameda’s experienceMake the next step easy.
Lead pages and fit checks
Your pages show homeowners why they can trust you. Forms help your team learn what they need. We set up a way to gather photos before an estimate. Those photos can help you quote from your office when that fits the job.
Your ads, forms and follow-up work as one system.
- Custom landing pages
- Forms that check for a good fit
- A way to gather generator job photos
Built as part of your complete Generator Sales System.
Review the program scopeKnow what to do next.
CRM and lead follow-up
Your full CRM can serve your whole business. It has steps made for generator jobs. We can link it to your current tools where those tools allow it.
Every lead, estimate and open quote has a clear next step.
- Pipelines, fields and tags
- Text and email follow-up with proper consent
- Reminders, no-show flows and tasks
- A guide and training for your team
Keep your data, custom setup and agreed usage rights once paid.
Explore CRM and follow-upTurn more leads into paid installs.
Generator sales training
We write scripts to help your team book estimates and close jobs. Your team gets a guide to common sales concerns. We train them to use it.
We train your team to run the system, not just hand over a login.
- 16 private, 45-minute sales training sessions over six months
- Up to five coach-reviewed calls each week
- Scripts for booking estimates and closing installs
12 hours of private sales training for your company.
Review the training and investmentShow homeowners they can trust you.
Generator page design
We build clean pages that explain your work, show your proof and make it easy to request an estimate.
The page and the follow-up are built together.
- Your brand and client proof
- Clear next steps
- Forms connected to your sales process
See actual Meta and Google landing pages built for Dolphin Group.
See the client workMake more of the leads you already have.
Email and lead follow-up
We write welcome emails and weekly emails for new leads and existing customers. The message fits each group. When they need an install, we want them to think of you first.
New leads and past customers both get useful reasons to choose you.
- Welcome and follow-up emails
- Weekly list emails
- List care and consent checks
Included in the six-month program.
Review email in the programClear ownership at every stage
Built with you. Each person knows their job.
Build and test
SwiftSocial
Build the agreed campaigns, pages, CRM and follow-up. Test the handoffs before launch.
Your team
Confirm where you work. Share your business details and approve the plan.
Run and improve
SwiftSocial
Run the agreed system for six active months. Check lead quality and sales results with you.
Your team
Respond to homeowners, run estimates, record outcomes and deliver the work.
Train and retain
SwiftSocial
Train your team with scripts, call reviews and private sessions. Give basic support for the original system and monthly checks through month 12.
Your team
Use the process and training. Keep the paid custom work, data, setup and agreed usage rights.
Your plan covers marketing across your business, plus the sales and digital work we agree will help. We choose the services, channels and tasks to tackle first. Budgets, goals and team capacity guide that order. The $1 million guarantee remains specific to new generator jobs sourced by the program. The program is designed for established installers with at least $50,000 in total monthly company revenue and a team to handle enquiries, estimates and installations. Your six active months begin after build, QA and launch.
Review the investment and ownership termsDealer marketing funds
Put your dealer marketing funds to work.
Have co-op funds from your generator brand? We have helped dealers prepare ads and records for co-op claims. We can help plan your ads, images and reports to fit your current dealer program.
See the work in practice
Hear from installers. Plan your next step.
Fit checks and sales calls
Tyler at Redwood Electric says fit-check answers helped his team prepare for homeowner calls. He also explains why the amount of work his crew could do mattered.
Read the installer interviewOffice and field follow-up
Dolphin Group’s interview shows who helped with generator leads and how they followed up.
Read the installer interviewAnother source of generator enquiries
Garrett at Alameda Electric talks about adding a lead source. It works alongside leads from the maker.
Read the installer interviewQuestions about generator dealer marketing.
Choosing your next lead source? Read our generator lead quality guide. Already have a provider? Use the agency ownership and handoff checklist to plan the transition around what works today.
Is this a list of generator leads?
No. This is a marketing and sales system built and run with your team. It covers the agreed ads, pages, CRM, follow-up and training. Your team still owns each homeowner conversation and estimate. If you need to compare lead-buying options first, use the generator lead-source guide.
Which advertising channels are included?
We use Facebook, Instagram and Google where they fit your business. First we review your services, local demand, budget and team capacity. Then we agree which channels to run and what to build first. Your plan sets the scope for any other digital work. See everything included in the program.
Who is the Generator Sales System for?
Established home standby generator installers with a team to handle enquiries, run estimates and deliver installations. We review your market, goals and crew capacity when assessing fit.
Does this replace manufacturer leads?
It can add a source of enquiries alongside channels you already use. Keep the source of each enquiry visible so you can compare the work and collected revenue it produces. Alameda Electric discusses that approach in its interview.
Who calls homeowners and runs estimates?
Your team handles homeowner conversations, estimates and installations. SwiftSocial provides the configured marketing system, follow-up workflows, scripts and sales training. See how the CRM supports the handoff.
How long do we work together?
The program includes six months of full service from launch, after the system is built and passes QA. Basic support for the original system and monthly checks continue through month 12. Any further management needs a separate plan and price; there is no automatic retainer. Review the investment, included services and ownership terms.
How should I compare generator marketing agencies?
Compare the bottleneck each provider solves, who handles follow-up, the full cost, the evidence and what your team keeps. Use our agency selection guide and dealer acquisition scorecard to structure that review.
Find the gap between leads and paid jobs.
Bring your market, recent lead numbers and crew capacity. On a 45-minute call, we can review what needs work and whether our six-month program fits your business. A partner who helps make the choice is welcome.
Stay top of mind.
Social posts for generator installers
We manage your daily Facebook and Instagram posts, ad comments and Messenger messages. Your business stays in front of homeowners while you get on with the work.
Your posts back up what your ads and sales team say.
Included in the six-month program.
Review social content in the program