Resources

Generator installer marketing. A clearer next move.

Generator installer marketing starts with the right gap. Do you need more leads, better follow-up or room in the crew's schedule? Use these guides, tools and installer interviews to choose what to fix first.

Choosing a marketing team? Compare the work, full cost, lead follow-up and what you keep. See how those pieces fit in SwiftSocial's Generator Sales System.

Working on one task today? Find a practical guide for local search, lead handling or sales. Start with the facts you have. Keep missing figures separate from zero.

Start with your next decision

What do you need to figure out?

See how many leads turn into installs

Follow one month of leads through estimates and installs. Check which leads you count. Export that group and plan what to improve next.

Choose the right marketing partner

Compare how each provider works, what you get and what you own. Know what to ask before you sign.

Find the full cost to win a job

Count fees, ads, software and sales work. Compare that cost with what completed jobs earn after direct costs.

Plan a campaign around dealer marketing funds

Check the co-op rules, which work qualifies and what proof you need. Build that into your ad plan.

Compare lead quality, not just lead prices

Compare shared leads with leads sent only to you. Check for a good fit and the cost to win a completed generator job.

Plan a clean agency handoff

Check who can use each account and who owns the work. Check where leads go and if your team is ready before you switch.

Find where you lose install jobs

Check demand, calls, estimates, sales and what your crew can do. Then choose what to improve next.

Review your numbers with your team

Use the worksheet to follow one group of leads. Track their estimates, finished jobs and payments.

Compare SwiftSocial and Power Generation Nation

Compare published services, client proof and costs. Then decide which provider fits your business.

Put one fix into practice

A useful first call before the estimate

Watch the question-and-listen example, then use the written lead guides to plan the next step.

Selected section: 3:03–3:57.

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See how the pieces work together.

Explore the advertising, lead pages, CRM and sales training in SwiftSocial’s Generator Sales System, then review the investment and what you keep.

Explore the Sales System Review the Investment

Featured

Generator Installer Client Stories

Hear installers explain what changed in their advertising, follow-up and sales process.

Three different paths to generator growth

PWR House Generator

Grow an established install team

Lead details, sales staff and a growing list of install jobs.

Read the interview summary

Southeast Electrical Services

Build a generator business within an electrical company

Planned follow-up, storm demand and referrals as the business grew.

Read the interview summary

Alameda Electric

Add a channel alongside manufacturer leads

A message about generators and a clearer view of where leads come from.

Read the interview summary

Featured Client Interviews

Results reported by the installers in their recorded interviews. Results disclosure

27:07

Zach Rogers: $1.1M+ in Generator Sales in 10 Months

Zach Rogers describes his historical experience and reports $1.1M+ in generator sales over 10 months.

Watch

10:06

Frank Lauricella: $300K in Generator Sales in 6 Weeks

Frank Lauricella describes his historical experience and reports $300K in generator sales over six weeks.

Watch

13:57

Jamie: 6–10 Additional Installs per Month

Jamie describes his experience and reports 6–10 additional generator installs per month.

Watch

All Client Interviews

Full playlist

Travis Reports $1.25M+ in Generator Sales

$1.25M+ in generator sales reported by Travis

Travis Terrebonne · about four months

$1.1M+ Generator Sales in 10 Months

$1.1M+ in generator sales

Zach Rogers · 10 months

How Nick Sold $500K in New Generator Installs in 8 Months

$500K in new installs

Nick · 8 months

How Greg Sold an Extra 10 Generator Installs in Only 30 Days

10 extra installs

Greg · 30 days

How Richard Sold $257,000 in New Generator Installs in Only 30 Days

$257,000 in new installs

Richard · 30 days

How to Make $300K in 6 Weeks Selling Generators with Facebook Ads

$300K in generator sales

Frank Lauricella · 6 weeks

Dolphin Group's Generator Lead Response Interview

Dean reports 12 or 13 additional installations in the first month, and says the month before the interview was probably closer to 20.

Dean · 13:29 interview

Permapower's Generator Lead Follow-Up Interview

Anthony reports about 40 estimates over approximately six weeks, with four closed at the time of the interview.

Anthony · 8:50 interview

How Tyler Got 35 Additional Generator Installs in Only 4 Months

35 additional installs

Tyler Eshleman · 4 months

PWR House Generator: Growing Demand and Installation Capacity

Mark estimated roughly 25 installations a month over four months, or about 100 installations. He contrasted that with a usual pace of about 100 a year.

Mark Veach · 8:35 interview