Use plain words on a generator website

Ask the office which phrases cause confusion. Write down the buyer’s question in their own words. Leave out names and private job details.

Choose a few terms that affect the next step. Do not turn the site into a large glossary just because you know many terms.

Some terms need to stay. Explain them in the sentence where they first appear. Use the wording your estimator has checked.

Avoid claims that sound simple but change the meaning. A backup-power plan is not a promise that every part of a home will run in every case.

Give a teammate who does not write the site a short task. Ask them to read the page and tell you what happens next.

Let them answer before you explain. If they think the form books an install, but it only requests a call, the words still need work.

Ask which line helped them most. Keep that line easy to find. Clear writing is not just a shorter word count.

Use the same label for the same step across the page. Switching between visit, consult, survey and quote may sound like four separate things.

Check the button, form and thank-you message as a set. Each should describe the next real step.

Save the approved wording in the page brief. That gives the next writer a useful starting point and helps the office keep its own explanation in sync.

Read the headline, button and result message together. Ask someone outside the writing team to tell you what each step does. Do not explain it first.

A short word can still give the wrong promise. Book is clear only if a time is being booked. Free needs a checked scope and terms if you use it.