Keep profile control with the business
Keep control of your Google Business Profile
Check who owns and manages your Google Business Profile. Keep access with the business and use a clear handover record when people change.
Keep a known business owner on the right Google Business Profile. Give each person their own access, confirm their role and test the handover before old access is removed.
Start with the existing profile. A new duplicate profile is not a fix for a lost login or an unaccepted invite.
On this page
Read the current access list
An owner can open Business Profile settings. Then go to People and access. Check each person and role. Note invites that are still open too.
Google allows more than one owner. Only one can be the primary owner. A manager can do many daily tasks. That role cannot add or remove users. It cannot remove the profile.
Use a Google Account for each person. Do not share one password across the team to hand over the work.
Match the role to the work
Ask who needs to edit hours or reply to reviews. Who needs to manage access? Give each role a clear reason. Keep an owner who can check the list.
An old agency may be the only owner. If so, agree on a handover. Keep access in place until the new owner can use it.
Allow for Google’s role limits
New owners and managers must wait seven days for some actions. Google limits some role changes and removals during that time. Plan for the wait.
Use Google’s current help page if a step is blocked. A sent invite is not proof that the person accepted it or can do the task.
Do not close a handover from one screenshot
Use the exact public profile link on the handover sheet. Firms with more than one location can open the wrong profile by mistake.
Use a read-only check where you can. Do not change hours or delete a photo just to prove access. Note any role wait that still blocks a required step.
Verify the handover before closing it
Ask the new owner to open the right profile. Can they see their role? Check that the daily manager can reach the tools they need.
Then have an owner remove access that is no longer needed. Save the final list and check date.
Repeat this review when a role changes. The aim is clear business control, not more accounts or a new profile.
Sources and further reading
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