Build a job gallery that helps buyers

Pick a few real jobs with different needs. Check each scope. One may show a new install. One may show a unit being replaced.

Do not label jobs by a difference you cannot verify. A picture alone may not tell you which part your firm completed.

Ask the job owner to confirm the context before you write. Use only photos and details cleared for that public use.

Explain the need and the work shown. Add one useful point. Keep private names and home addresses out. Only show them if that exact use is approved.

The caption does not need a sales claim. It can simply explain the job and the next step.

Keep key facts in real page text. Ask your site owner to add useful image descriptions where needed. Do not fill them with a list of towns or keywords.

Google’s image guidance stresses relevant page context. The reader also needs that context if a photo is slow to load or hard to see.

Use image sizes that fit the page. Test the gallery on a phone before you add many large files.

Choose a real job you have permission to show. Start with one view that makes the work clear. Add a closer view only if it explains something the first one cannot.

These are possible parts, not a photo quota. If you use before and after views, label the dates and scope. Do not imply your crew did work that was already there.

A new-install set can link to your install service. A service-job set should lead to service help. Keep the label clear.

Review the gallery when scope or permission changes. Save the job source, approved images and live page link together.

Start small and make each set useful. More photos are only helpful when they add something the buyer needs to know.